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Our story

Charms was born from the desire to create a hair jewelry brand that combines elegance, quality, and affordability. Founded by two entrepreneurs passionate about fashion, Charms offers refined pieces that are both modern and timeless.

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Reasons to choose us

Water resistant

Crafted from stainless steel, our charms will last through time. They're resistant to water and everyday wear, retaining their shine day after day.

For all tastes

Gold or silver? Hearts, stars, bows, or a dome? Whatever your style, you're sure to find the charm that suits you among our many shapes and colors.

Suitable for all hair types

Whether your hair is fine, thick, straight, or curly, our charms are the perfect fit. With their varying diameters, they complement a simple ponytail, a sophisticated bun, or a bohemian braid.

Elegance in all simplicity

A touch of refinement that makes all the difference. No need to overdo it: our Charms adorn your hairstyle with finesse and subtlety.

An instant confidence boost

Because a beautiful accessory is also a way to feel beautiful, confident, and ready to conquer the day. And we love to see you shine!